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"Mobile Apps - Native or Web?"
A planning guide for Mobile Marketing and Development Teams.
This is a difficult question and one that requires considerable thought and analysis. To help you wade through the pros and cons, iPadCTO has created this comprehensive list of issues and provided a pros-cons template to quickly begin to quantify your requirements. At the outset, it is important to say that this is not a debate about which approach, native or web, should win in the marketplace. Rather, it is far more sensible to debate on how positive and negative attributes of a particular development strategy will unfold in the context of a specific business requirement. As such, this eBook will focus on an objective to first establish a context, and then apply sensible and rational arguments, either for or against web or native apps.
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